The Out Route

For all the talk about Super Bowl commercials, they, like the game itself, always seem to let me down. The last time I think I actually laughed out loud at a spot during the big game was the "Terry Tate: Office Linebacker" series from a few years ago; it just seems as if these advertisers are relying on cliches. Luckily, I'm not the type to be influenced by marketing (except for this lovely MacBook I'm typing on -- thank you, John Hodgman!) or else I'd be pissed that companies are wasting my time my substandard humor. I mean, how many monkeys can we see before enough is enough?

Apparently, Careerbuilder.com agrees. The company, who invented the monkey genre of commercials and is thus responsible for its subsequent overexposure, is RUNNING COMMERCIALS FOR THEIR SUPER BOWL COMMERCIAL. I wish I could show you, but I have no idea how to get stuff from my TV to computer, and YouTubers are slacking, but perhaps you've seen it. There's a monkey, and a graphic about how hard it is to work with monkeys, and then a reminder to watch the Super Bowl for their new commercial, which apparently will be sans-chimp.

It may be cliche for Gen-Y dissenters to bemoan the abundance of advertisements and saturation of marketing in society today, but there's a reason for that. There's simply too much. To have to watch a commercial, for a later commercial, well...that's the breaking point, I suppose.

In related news, CBS hasn't completely sold all their ad spots as of 1/25. That'll be fixed by 2/4. Still, is it a sign that companies are smartening up? With the Internet, innovative advertising is much easier and cheaper.

Favorite Super Bowl commercials?